Online gambling operator LeoVegas has announced the launch of its first bingo product.
The bingo offering will complement its existing range of products which includes an online casino, live casino and a sportsbook.
The bingo worldwide market is worth a reported £1.8bn with 23% of this figure coming from the online bingo market.
LeoVegas expects growth in the online bingo segment.
“The potential for digitalisation is great, and a lot of bingo will be shifting to the digital environment,” states a press release from the LeoVegas website.
“Today we have a broader and larger customer base than ever before, and it is growing strongly. To meet the growing demand for entertaining games we are now launching Bingo, a social, simple and fun game for people in all target groups,” says Gustaf Hagman, Group CEO.
The expansion comes after LeoVegas reported a year-on-year increase in revenue and profits almost two months ago.